All figures are shown excluding VAT (VAT 0 %).
This tool shows — visually and intentionally simplified — how your business profitability builds from a single deal all the way to business value. Adjust the numbers and see what happens in real time.
Through a single deal you can examine either the whole business or just one part of it — a business area, product group, individual product or customer segment. When you narrow the view to one part, the key is to estimate the fixed costs correctly: how large a share of the business's total fixed costs that part actually consumes.
Average selling price (excl. VAT): €
Variable costs: %
Deals per month: deals
Fixed costs: €
Valuation multiple: ×
Change one or more variables — or all four at once. Each column inherits from the previous one, left to right. On the far right you always see the combined result of all your changes — that's the number that really matters. Reset all to zero to return to the baseline.
📱 On mobile, rotate your device to landscape for a clearer view of the table.
| Now |
①
Unit price
%
|
②
Volume
pcs
|
③
Variable
pp
|
④
Fixed / month
€
|
|---|
Try two alternative situations side by side. Unlike the table above, columns A and B don't inherit from each other or from the steps — pick a starting point for each from the menu, then type your own numbers over any of them (several at once if you like). The rightmost column shows the difference: positive = A is better.
|
AOption A
|
BOption B
|
Difference A − B |
|---|
See how the result changes when two variables move at the same time. The centre cell is your starting point; the cells around it are small steps in each variable — unit price and fixed costs in %, variable costs in pp, volume in units (pcs). Colour shows the relative result: green = better, orange = weaker. Click a map to open it larger with a much wider range.
How much does business value grow when each variable improves durably by one of its own units? Durable = the change stays in place.
Enter your email address and send the analysis to yourself — or download the PDF directly.
Was this helpful? What would you improve? All feedback helps make this better.